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Personalised merchandise for business promotion – Whom to gift and how

          Every year, manufacturers of personalised merchandise receive small and large orders from local companies as well as corporate businesses. These organisations buy bulk quantities of pen with logo that have the company emblem imprinted in the same font and colour and use it alongside other items like notebooks, calendars and mugs for promotional purposes.            But more often than not, businesses aren’t crystal clear about how or where to use these items; which is why they’re either stuck with a stock of customised mugs or pen with name with no clue as to how to use these items. Or even worse, they gift an inappropriate item at marketing events, thereby missing an opportunity to increase mass awareness. Gifting coffee mugs at expos or t-shirts to old clients are prime examples of such blunders which often lead to awkward and embarrassing moments.            I’ve personally come across many instances where companies could have better attracted their intende