Personalised merchandise for business promotion – Whom to gift and how
Every year, manufacturers of personalised
merchandise receive small and large orders from local companies as well as
corporate businesses. These organisations buy bulk quantities of pen with logo that have the company emblem
imprinted in the same font and colour and use it alongside other items like
notebooks, calendars and mugs for promotional purposes.
But
more often than not, businesses aren’t crystal clear about how or where to use
these items; which is why they’re either stuck with a stock of customised mugs
or pen with name with no
clue as to how to use these items. Or even worse, they gift an inappropriate
item at marketing events, thereby missing an opportunity to increase mass
awareness. Gifting coffee mugs at expos or t-shirts to old clients are prime examples of such blunders which often
lead to awkward and embarrassing moments.
I’ve
personally come across many instances where companies could have better
attracted their intended audience if they knew what to gift; this is why I’ve
written this blog to guide companies about what promotional item is appropriate
for what occasion.
Here
are three key demographics that every established business targets. Let’s take
a look at what promotional item companies can gift to each of these.
1)
Employees
Companies can give notebooks, pen
drives and pen with name to every
staff member. These are useful items that employees can use in the workplace as
well as at homes, on a daily basis. Using branded in the office makes your
business looks professional in the eyes of the employees as well as visitors
and clients.
2)
Customers
In today’s competitive scenario, it
is easy for business rivals to charm each other’s customers away; which is why
businesses should send their gift their old as well as new clients with everyday
items like calendars, coasters and mugs that frequently remind them about your
business.
3)
General public
Exhibitions, trade fairs, expos, etc.
are the best opportunities where any business can showcase its various products
and services. Such events do half of the work by bringing large crowds that are
already interested in what the companies have to offer. Businesses only need to
delight them with useful promotional souvenirs like key chains, fridge magnets,
sippers, caps and pen with logo. These
items are lovingly embraced by all, unlike pamphlets and brochures which get
disposed of, as soon as the visitors are out of the venue.
For more information visit us: http://www.kabircreation.com/pens.html
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